What are your thoughts on blog giveaways?
Up until a few months ago when life got really hectic, I was offering monthly giveaways for my sponsors to co-host with me. However, they can be pretty time consuming to set up, and when I had way to much going on outside of blog world, I decided to take a little break. I’m happy to announce that break is over and I will be offering a giveaway this month!
Personally, I love giveaways – both as someone hosting, and as someone entering. As one of the hosts of a giveaway, your blog gets lots of new exposure to new potential readers. Giveaways also always give me a spike in traffic, helping my numbers. However, I don’t think new followers equal new readers. it is up to me to try to keep them coming back and convert them to loyal readers. That is why I try to save big posts that I think may get a good response for the week during a giveaway. I want to spark the attention of any new followers I get.
Entering giveaways gives me the chance to find blogs I may have never found on my own and I love that.
I have had bloggers that I’ve invited to co-host a giveaway with me reply that they are against the entire idea. To them, it is a cheap way of “buying” followers. They view it almost like cheating to grow your following. It’s as if the look down on and judge anyone participating as a co-host in a giveaway.
I understand the importance of growing holistically, purely through great content. However, I don’t think getting new exposure through a giveaway is cheating or buying followers. Like I said before, you have to work to make them readers. If you have crap content, I think many of them will simply unfollow you once the giveaway is over and their entries no long matter. I think it is possible to grow holistically, on the back of good content, while still getting new exposure though a giveaway. And really how is co-hosting a giveaway any different than paying for ad space to advertise your blog?
What are your thoughts?
P.S. ~ If you are looking for a giveaway opportunity this month, I have a new sponsorship option – $12 gets you 2 links in my monthly giveaway and a button on my sidebar.